INCREASE YOUR BUSINESS WITH AFTER HOURS EVENTS
VIP events let you connect with clients
VIP nights are great for prom and grad.
If you or someone in your store, family, or friend circle knows a prom or grad attendee this year, you’ve got a golden opportunity. Securing their business is great—but why stop there? Turn one sale into a whole squad by bringing in their friends and classmates too!
The time to attract new business is now.
How do I get groups?
The key to attracting large groups? Make it special. Host an after-hours event where friends can hang out, have fun, and lock in their prom or grad suits together. We’ve had huge success with these in our own stores—so much so that we’re running them almost nightly. To sweeten the deal, we throw in pizza, snacks, and drinks, plus exclusive, event-only discounts that make saying “yes” to the suit a no-brainer.
Hockey teams offer great opportunities
Hockey teams are a goldmine for prom and grad sales—if you target the right age groups, you’ve got a built-in market. Getting in touch is easier than you think: start with personal connections (if you or someone you know has a kid on a team) or go straight to the source by reaching out to coaches—most team websites list their contact info by age group.
The best part? These players already wear suits to games. Sell them one for the rink, then upsell them on a sharper, more stylish option for prom or grad. It’s a once-in-a-lifetime event—they should show up looking their absolute best!
VIP opportunities all year long
Galas and other events
Black-tie galas are a great opportunity to get more tuxedo rentals. We strategically partner with high-profile local events—charity balls, Christmas parties, and more—where dressing formally is a must. Our approach? We work directly with event organizers to promote rentals to their guests, ensuring we’re the go-to choice. And to turn a one-time rental into repeat business, we sweeten the deal with exclusive retail discounts for anyone who rents for these events. It’s a win-win: they look sharp, and we build lasting customer relationships.
Need help getting organized?
Collins knows private events inside and out, and we’re here to help every step of the way. Need key contacts? We’ll find them. Need the perfect pitch? We’ll craft a script that seals the deal. From email campaigns and social media to phone outreach, we’ll guide you on how to spread the word effectively.
But we don’t stop there—we’ll even reach out to your past and present customers on your behalf to market your event. All you need is an email list, and we’ll handle the rest. Best of all? Our support is completely free, because when your business thrives, so does ours.
