CANADA STRONG 2020
TWO CAUSES, ONE EFFORT
Collins is a 100% family-owned and operated business. That means we run it with our hearts. The Government of Canada is only offering so much support to small business owners to support their staff and themselves. We will all feel the effects of this pandemic long after the worst has passed, and as a small business, we can’t stand by and do nothing.
We have developed this idea into a campaign to engage the community, support front line workers and small business owners, and help keep our staff working from home.
Supporting Small Business
Choose the Small Business version of our Canada Strong hoodies and t-shirts and support small business by contributing 10% to the the Collins small business fund. When purchasing the Canada Strong wear, you are given the chance to nominate a local small business and tell us why they would make a good beneficiary for the fund. We will choose the beneficiaries from your input, and together we can help a struggling or at-risk business survive.
Supporting Front Line Workers
Choose the Front Line workers version of the Canada Strong hoodies and t-shirts and support workers on the front line of fighting COVID-19 by contributing 10% to the the Collins front line fund. When purchasing the Canada Strong wear, you are given the chance to nominate an area of the front line you think needs our support and tell us why they would make a good beneficiary for the fund. We will choose the beneficiaries from your input, and together we can help support those fighting for us.
Sometimes you just need a good laugh, especially in times like these. 10% of all sales go towards the small business or front line workers fund.
HOW WE’RE DOING IT
We’ve created a logo to brand apparel (i.e. hoodies, t-shirts, hats, etc.) with ‘CANADA STRONG’ + ‘Small Businesses Come Together’ or 'Support your Front Line Workers'with an option to have your city/community/school printed on the back. These will be sold online with direct shipping. 10% of each order you place will go back to the small business that referred you, and another 10% will go into the fund.
OWN A SMALL BUSINESS AND WANT TO GET INVOLVED?
Share the social media images below and get your customers to enter your name in the section that asks you what business referred you. Your business gets 10% and an additional 10% goes to the small business fund (your customers can nominate your business here as well or another business in your area. Contact us if you need more information!